Google and the ghostwriters

Google and the ghostwriters

How to buy media attention

Ghostwriting is considered to be an industry that uses some of the harder means of competition: from light flashing on its own website to purchased success scores and questionable practices, at least in the darker part of the legal gray area.

The fact is, no one can actually understand whether a ghostwriting company is self-portraying the facts, whether the numbers of employees are correct, and whether the “voices of satisfied customers” are not more self-written anthems to their own company.

Payments for placements

It’s no secret that companies like Google and Facebook earn their revenue through advertising or selling customer data to advertisers. Ghostwriters are taking advantage of this and are contributing to the tremendous sales of these companies by paying for preferred placements.

The more companies competing for the appropriate search terms (such as “Ghostwriters,” “Ghostwriting,” “Writing a bachelor thesis?”), The more willing they are to pay, the higher the prices.

Advertising instead of quality?

Only a few customers play the price calculation from the perspective of the agency; If you did that, you would soon realize that quality and advertising-driven growth are in conflict: every euro that goes to Google is not available to pay the authors – so fees fall, which better deters qualified writers – this knowledge that they can not be attractively paid by mass agencies, nor can they bring their actual qualifications. However, customers who suffer from the poor quality of the work have little chance of calling for improvements, as they are being deterred by legal action due to unfavorable contract terms. By choosing a reputable ghostwriting agency, customers help to ensure that the fee ends up with the writer instead of a US company.